CITRA PRODUCTS OF FLORIDA CREATES NEW PACKAGE DESIGN WITH NOSTALGIC ‘OLD FLORIDA’ LOOK FOR LINE OF KITCHEN TOOLS
SARASOTA, Fla., – Citra® Products of Florida is repackaging its line of fruit-eating kitchen housewares with a nostalgic “old Florida” look that capitalizes on consumers’ fond memories of family vacations and products billed as “the useful souvenir.”
The first of the products to be repackaged with the new look, which features a vintage-style illustration of a young, mid 20th Century girl and green and orange citrus-y colors, are the Citra Sipper and the Amazing Mr. Skinner, said Kelly Abercrombie, Citra Products CEO. Citra Facebook followers helped in the design of the Mr. Skinner packaging by overwhelmingly selecting a green versus an orange header for the package card, Abercrombie said.
“Citra Products’ tools have been in retail stores in the Southeast for decades, and many people have fond memories of them associated with fun family vacations. We wanted to tap into that with a nostalgic feel to the package,” Abercrombie said. “People also remember the products as being handy to have on hand in the kitchen.” While Citra tools are a good fit for any produce market, kitchen store, or novelty shop, they also work well in the produce department of any food retailer.
The Citra Sipper is a plastic “straw” that allows consumers to sip juice directly from an orange. Mr. Skinner is a tool that scores and helps remove the peels from oranges and grapefruit. Its smaller tip is a strawberry huller. Both tools are dishwasher safe, and because they are plastic, are safe for schools and airports, Abercrombie said.
All Citra Products tools are made in the U.S.A. The Citra Sipper is available individually wrapped with 144 count minimum and a suggested retail price (SRP) of $0.69 to $0.99, in single-card 12 count wholesale package with SRP of $0.99 to $1.29, and a four-pack 12 count wholesale package with SRP of $2.99 to $3.99. Mr. Skinner is available 12 to a case with a suggested retail price of $1.99 to $2.99. More information about Citra Products of Florida is available online at CitraProductsOfFlorida.com or by calling 800.995.6887.
About Citra Products of Florida:
Citra® Products of Florida, a U.S. producer of fruit eating kitchen housewares, traces its roots to 1910. Citrus grower Charles Schiller invented what originally was termed a citrus sucker, a wooden device that allowed juice to be sipped directly from the orange itself. Today made from plastic, the Citrus Sipper is a flagship product in the company’s line, which includes an array of fruit-eating products. In 2012, Citra Products was purchased by McClain’s Old Florida Gourmet, a regional distributor of shelf stable gourmet food, bulk and count candy, and Florida specialties and novelties. All Citra products are made in the U.S.A., and in keeping with the company’s long tradition of partnering with nonprofit organizations, special education students have gained work training, job experience, and life skills by assembling the products. More information about Citra products is available by calling 800.995.6887 or online at CitraProductsOfFlorida.com and McClainsWholesale.com or by connecting at Facebook and Twitter.